Old Dominion University
Master of Arts & Letters, Lifespan & Digital Communication (2018)

James Madison University
School of Media Arts & Design
Bachelor of Science, Interactive Media & Design (2010)

Career highlights 

  • Provided strategic direction for the opening of the Barry Art Museum including development and execution of the digital strategy for the web and social media
  • Established strategy for website refresh using analytical insights and data
  • Developed strategy and oversaw the implementation of all university web and digital COVID-19 crisis-related communications
  • Led social and digital content team that achieved the ranking of the university in the top five “most loved” university Twitter accounts through social media engagement recognized in June 2016 article published by U.S. News and World Report
  • Reached more than 251,000 views on Facebook Live by developing and launching a successful social media campaign for the opening of the ODU Innovation Center
  • Increased user-engagement by developing and implementing creative online and social media strategies based on the university’s strategic plan and marketing goals resulting in a 20% increase in engagement from 2019-2020

Professional Experience

Old Dominion University, Norfolk, VA | 2012 – present

Director of Web & Digital Strategy
March 2017 – present

  • Serve as the university’s chief web and digital strategist while providing staff supervision and management of web and digital marketing communications professionals
  • Implement the university’s brand online coordinating the strategy, development, and execution of the university’s web, social, and digital media communications
  • Enhance overall strategy by researching, analyzing, and evaluating site performance across key metrics, including usage trends and engagement data
  • Ensure high ranking of the website in search engines and perform regular usability testing by using best practices in SEO

Interim Director of Web & Digital Communication
June 2016 – March 2017

  • Supervised four staff members charged with implementing a new template design for the university’s website as both Acting Director and University Social Media Manager
  • Led the successful launch of the university’s redesigned website in partnership with Information Technology Services
  • Generated and published original, high-quality content for the university homepage (average 210,000 views/weekly) and other top-level pages for the website

University Social Media Manager & Senior Web Communication Specialist
June 2014 – March 2017

  • Served as second-in-command of University Web & Digital Communication
  • Increased university’s Twitter following by 64% and Facebook likes by 40% over two years by managing all university-level social media accounts
  • Launched the university’s first Instagram and Snapchat accounts
  • Achieved year-long social media campaign for university’s 85th anniversary
  • Created and disseminated campus-wide emergency communication for university-level social media channels and served as secondary communicator for the web
  • Increased brand awareness and engaged prospective and current students by creating written, graphic and video content for the web and social media campaigns

Web Communication Specialist & Interactive Media Administrator
June 2012 – June 2014

  • Created and maintained web content for university’s homepage and primary pages
  • Provided guidance, assistance, and customer support for the ODU website
  • Developed content strategies for various social media channels
  • Established an intuitive content experience through rational content presentation and design

Newport News/Williamsburg International Airport, Newport News, VA | October 2010 – April 2012
Creative Services & Marketing Coordinator

  • Redesigned and maintained airport’s website
  • Originated tagline and conceptualized design for airport’s sustainability initiative, “Project Green Skies,” which received official trademark in 2012
  • Oversaw, promoted, and executed marketing campaigns including, ‘Trip to Disney’ contest, university half-time promotions, and partnerships between airlines and the airport
  • Conducted consumer research through surveys, facilitating constructive discussions between consumers, airlines, and airport administration


  • Digital strategy and execution
  • Website content management and design (WordPress, Adobe Experience Manager)
  • Social media strategy and marketing
  • Marketing and branding development
  • Strategic and analytical thinking
  • Web and social analytics (Google Analytics, Crazy Egg, Sprout Social, Hootsuite)
  • Search Engine Optimization (SEO)
  • Leadership and problem solving
  • Project management
  • Adobe Creative Suite
  • HTML and CSS